Young Marketeers

Young Marketeers brings together children from local primary schools to experience the joy of growing and harvesting delicious fresh fruit and veg. They then get the chance to develop their enterprise skills by selling their produce at their local market to raise funds for charity.

Our Young Marketeers programme celebrated its tenth birthday this year and we welcomed 24 schools back to Borough Market London in October for a fabulous celebratory Harvest Sale! 

All proceeds went to The Felix Project, London's largest food redistribution charity. The charity rescues good food that cannot be sold and delivers it direct to almost 1000 charities and schools serving people in need. Every £1 raised will provide enough food for six tasty meals for vulnerable people across the capital.

Our Young Marketeers raised a very impressive £1,132 over two sale days which will provide 6,792 meals for families in need.

  • Students take part in the following elements: 

    • Assembly – an introduction to the programme and the concept of food surplus, delivered by our project partners The Felix Project. 
    • Trip to The Felix Project depot  - to learn about food surplus at first hand. 
    • Gardening and Market Trader Training at Borough Market – the schools take a trip to the market to learn all about how to plant their seed from our expert gardener, and also how to set up the ultimate stall with help from the Borough Market team. 
    • Gardening Health Check – mid-way through the project the School Food Matters gardener visits every school to ensure that veg is in tip-top shape for sale day. 
    • Sale Day – schools head to Borough Market to become market traders for the day and sell their veg in aid of The Felix Project at either our Summer or Harvest Sale.


    "The most useful parts of the programme have been learning about the food we eat and the food we can grow 'from welly to belly'… and, of course, the awareness of the Felix Project charity. Fundraising and helping towards fighting hunger and tackling food waste have been valuable experiences for our students." - Teacher

    Young Marketeers in the press
    Evening Standard October 2021

Young Marketeers Winter Sale

Our Winter Sale builds on our Summer and Harvest programme, taking the Young Marketeers message to local secondary schools. Students take part in the following elements: 

  • Assembly – an introduction to the programme and the concept of food surplus, delivered by our project partners The Felix Project. 
  • Trip to The Felix Project depot  - to learn about food surplus at first hand. 
  • Soup and Bread Making Masterclass – students visit Borough Market to bake their own bread at BreadAhead and learn how to make soup from an expert. 
  • Food Quality Visit – the Borough Market team visit the schools to check that the soup is top quality – good enough for Borough customers. 
  • Sale Day – students head to Borough Market to sell their home-made soup and bread to the public, raising money for The Felix Project along the way. 

“I especially enjoyed the masterclass in bread and soup making. It was interesting to see how you could make stock out of leftover vegetables instead of throwing them away. I loved the way that the chef taught us how to add flavour to our soup and to taste with our eyes closed!” - Student

Young Marketeers in the regions!

In 2021, we took the tried and tested programme on the road so even more children could experience growing, harvesting and selling fresh fruit and veg. With the help of expert gardeners, students from schools in Gloucestershire, the Midlands, Newcastle and Dorset grew fabulous fruit and veg from seed in their growing spaces and showed off their enterprise skills when they set up stalls at their local market.

“I really enjoyed working on the stall. Meeting and talking to people and making sales was so much fun. I loved seeing people buy our vegetables which we grew, and it was interesting using the till system on the iPad and learning how to cash items up.”
Student

"The most useful parts of the programme have been learning about the food we eat and the food we can grow 'from welly to belly'…  and, of course, the awareness of the FareShare charity. Fundraising and helping towards fighting hunger and tackling food waste have been valuable experiences for our students."
Teacher



Our friends at Garden Organic have kindly supplied each school with seeds from their Heritage Seed library to maximise their growing potential.