Fresh Enterprise

We're pleased to be heading into the third year of Fresh Enterprise, a food education programme devised for secondary schools with our partners, Belazu.

 Belazu Ingredient Company is driven by five core principles focusing on the vital importance of ingredients, provenance, people, environment and bringing the very best of everything together. That makes them perfect project partners for School Food Matters in our quest to teach children about where their food comes from. Together we have devised a programme to engage schools with the creation of a Belazu product, to tell the story of the journey from The Med to the supermarket shelf. 

About Fresh Enterprise

In 2019, we are working with eight secondary schools from the London Borough of Ealing and it's neighbouring Borough's. The programme starts with a tour of Belazu's specialist premises in Greenford for four of the schools, where they meet the people behind the products, from production line to packing, all the way to distribution and marketing. Students will hear about Belazu's inspiring story which began when two boys met on their first day at secondary school and be introduced to a whole range of careers in food. 

Next up, all eight schools will be visited by food teacher Michaela Bowles for a creative cooking session, where students will focus on taste and flavours and be challenged with creating a brand new Belazu product.

A marketing workshop will then get the students thinking about creative ways to design an eye-catching label for their product.

The students who create the tastiest products at the cooking session will present their work to Belazu’s founders along with their development chef and marketing guru. The winning product will be selected by Belazu and may even be put into production!

In 2018, Belazu were so impressed with the outcome of each schools paste that they put all three of them into production. Purchase your very own for a limited time here.