Fresh Enterprise is a food education programme devised for secondary schools with our partners, Belazu.
Belazu Ingredient Company is driven by five core principles focusing on the vital importance of ingredients, provenance, people, environment and bringing the very best of everything together. That makes them perfect project partners for School Food Matters in our quest to teach children about where their food comes from. Together we have devised a programme to engage schools with the creation of a Belazu product, to tell the story of the journey from The Med to the supermarket shelf.
About Fresh Enterprise
In 2022, we'll be working with eight secondary schools from the London Borough of Ealing and its neighbouring Boroughs. The programme will start with a tour of Belazu's specialist premises in Greenford for four of the schools, where they will meet the people behind the products, from production line to packing, all the way to distribution and marketing. Students will hear about Belazu's inspiring story which began when two boys met on their first day at secondary school and went on to explore a whole range of careers in food.
Next up, all eight schools will be visited by food teacher, Sharon for a creative cooking session, where students will focus on taste and flavours and will be challenged with creating a brand new Belazu product.
A virtual marketing workshop will get the students thinking about creative ways to design an eye-catching label for their product.
The students who create the tastiest products at the cooking session will present their pastes to Belazu’s founders along with their development chef and marketing guru. The students with the winning paste will have their product put into production to be sold on Belazu's website!