Fresh Enterprise

Fresh Enterprise is a food education programme devised for secondary schools with our partners, Belazu.

 Belazu Ingredient Company is driven by five core principles focusing on the vital importance of ingredients, provenance, people, environment and bringing the very best of everything together. That makes them perfect project partners for School Food Matters in our quest to teach children about where their food comes from. Together we have devised a programme to engage schools with the creation of a Belazu product, to tell the story of the journey from The Med to the supermarket shelf. 

About Fresh Enterprise

In 2020, we worked with eight secondary schools from the London Borough of Ealing and its neighbouring Boroughs. The programme started with a tour of Belazu's specialist premises in Greenford for four of the schools, where they met the people behind the products, from production line to packing, all the way to distribution and marketing. Students heard about Belazu's inspiring story which began when two boys met on their first day at secondary school and went on to explore a whole range of careers in food.

Next up, all eight schools were visited by food teacher Liz Straw for a creative cooking session, where students focused on taste and flavours and were challenged with creating a brand new Belazu product.

A virtual marketing workshop got the students thinking about creative ways to design an eye-catching label for their product.

The students who created the tastiest products at the cooking session presented their pastes virtually to Belazu’s founders along with their development chef and marketing guru. Stuents from Northolt High School were crowned the winners and their product will be put into production to be sold on Belazu's website!