A victory for children’s food campaigners!
The 2021 Queen’s Speech included plans to ban junk food adverts, thanks to the efforts of children’s health campaigners.
School Food Matters, along with over 90 others, wrote to Number 10 last month urging the government to reduce unhealthy food and drink adverts. In a positive response, the Government now plans to ban junk food adverts from April 2022.
During the State Opening of Parliament, the Queen announced that ‘measures will be brought forward to support the health and wellbeing of the nation, including to tackle obesity’.
The ban will cover advertisements for food high in fat, salt and sugar (HFSS) on TV before 9pm and online completely. New legislation will also restrict HFSS product promotions in stores. Defining food and drinks as being HFSS is likely to be based on the government’s nutrient profiling model.
In other news ...
Smash is a new app providing discounts for young people to promote healthy eating decisions.
It is Healthy Eating Week, and this year our successful Young Marketeers programme, which teaches children about the origins of good food, is progressing well across the country.
A new report looking at the free school meal voucher scheme recommends policymakers work with School Food Matters to review school food policy.