The veg are coming!

22 January 2019

80% of our kids are not eating enough veg and Veg Power are on a mission to fix it.

Veg Power and ITV are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more of them.

After asking 1,000 parents and kids what they thought of veg, a bold and engaging advert was created alongside advertising powerhouse adam&eve/DDB and will be shown during many primetime family shows on ITV over the coming weeks.

Make sure you tune into ITV this Friday 25th at 7.30pm during the Coronation Street ad break and again on Saturday at 8pm during The Voice to see the advert.

We'll be helping to unleash a wave of veggie love on social media using the hashtag #TheVegAreComing so keep an eye out!

In other news ...

A soup-er successful Winter Sale

12 February 2019

Borough Market traders were given a run for their money last week when four local primary schools set up shop for the annual Young Marketeers Winter Sale.

Eat them to defeat them

28 January 2019

VegPower and ITV have unveiled their radical new ad that aims to encourage kids to eat more veg.