The veg are coming!
80% of our kids are not eating enough veg and Veg Power are on a mission to fix it.
After asking 1,000 parents and kids what they thought of veg, a bold and engaging advert was created alongside advertising powerhouse adam&eve/DDB and will be shown during many primetime family shows on ITV over the coming weeks.
Make sure you tune into ITV this Friday 25th at 7.30pm during the Coronation Street ad break and again on Saturday at 8pm during The Voice to see the advert.
We'll be helping to unleash a wave of veggie love on social media using the hashtag #TheVegAreComing so keep an eye out!
In other news ...
Those with eagle eyes may have spotted chapter 3 of the Childhood Obesity Plan tucked away on page 28 of the Government's new green paper on health.
Our friends at Soil Association sent out an army of ‘secret diner’ families to try kid's menus in popular supermarket café’s and restaurant chains