The veg are coming!

22 January 2019

80% of our kids are not eating enough veg and Veg Power are on a mission to fix it.

Veg Power and ITV are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more of them.


After asking 1,000 parents and kids what they thought of veg, a bold and engaging advert was created alongside advertising powerhouse adam&eve/DDB and will be shown during many primetime family shows on ITV over the coming weeks.

Make sure you tune into ITV this Friday 25th at 7.30pm during the Coronation Street ad break and again on Saturday at 8pm during The Voice to see the advert.

We'll be helping to unleash a wave of veggie love on social media using the hashtag #TheVegAreComing so keep an eye out!

In other news ...

Respond to Ofsted's consultation by this Friday!

1 April 2019

The words “healthy eating” have been removed from the framework and we can find no reference to "school food", "food education" or the government’s proposed Healthy Schools Rating Scheme.

Children’s Future Food Inquiry report launches in Westminster

25 April 2019

Young Food Ambassadors from across the country joined Dame Emma Thompson at Westminster to call for urgent political action on child food insecurity.

Our submission to the Ofsted consultation

3 April 2019

We've just submitted our response to Ofsted's draft inspection framework calling for a renewed focus on healthy eating and food education.