The veg are coming!
80% of our kids are not eating enough veg and Veg Power are on a mission to fix it.
After asking 1,000 parents and kids what they thought of veg, a bold and engaging advert was created alongside advertising powerhouse adam&eve/DDB and will be shown during many primetime family shows on ITV over the coming weeks.
Make sure you tune into ITV this Friday 25th at 7.30pm during the Coronation Street ad break and again on Saturday at 8pm during The Voice to see the advert.
We'll be helping to unleash a wave of veggie love on social media using the hashtag #TheVegAreComing so keep an eye out!
In other news ...
The long-awaiting Healthy Schools Rating Scheme is here and we're delighted to note that Department for Education has listened and the scheme now includes secondary schools.
This July calls for a celebration as primary and secondary schools raise an impressive total by selling school-grown produce in markets across London.
As part of the London Food Strategy, the Mayor of London committed to measure the number of Londoners who struggle to afford or access enough food.