The veg are coming!
80% of our kids are not eating enough veg and Veg Power are on a mission to fix it.
After asking 1,000 parents and kids what they thought of veg, a bold and engaging advert was created alongside advertising powerhouse adam&eve/DDB and will be shown during many primetime family shows on ITV over the coming weeks.
Make sure you tune into ITV this Friday 25th at 7.30pm during the Coronation Street ad break and again on Saturday at 8pm during The Voice to see the advert.
We'll be helping to unleash a wave of veggie love on social media using the hashtag #TheVegAreComing so keep an eye out!
In other news ...
The words “healthy eating” have been removed from the framework and we can find no reference to "school food", "food education" or the government’s proposed Healthy Schools Rating Scheme.
Young Food Ambassadors from across the country joined Dame Emma Thompson at Westminster to call for urgent political action on child food insecurity.
Students from Kelmscott School delved into the fascinating world of compost last week with a visit to the wonderful Organic Lea food co-op.