New Kids Meals Map to support #EndChildFoodPoverty Campaign
A new map has been launched to support families and children over the October half term
The www.kidsmealsmap.co.uk is a new national resource, designed to show which businesses, community organisations and councils will be offering free meals to vulnerable children over the October half term. The map has been built by communications agency PLMR, in collaboration with our friends at the Food Foundation.
Food organisations are being asked to visit the website and register details of what they are offering, so that more vulnerable children and families can find out what support is available in their local area.
The Map comes as part of the unprecedented response to the call to action from Marcus Rashford’s campaign after it went viral on social media in response to the parliamentary vote not to extend the Free School Meals over the October half term. While we have been so encouraged to see Local Authorities and private businesses step up to help support these children and families, we know more needs to be done.
We continue to call on the Government to allocate sufficient budget for an to allocate sufficient budget to the three National Food Strategy recommendations:
Eligibility for Free School Meal (FSM) to be expanded to include every child (up to the age of 16) from a household where the parent or guardian is in receipt of Universal Credit (or equivalent benefits)
Extend the Holiday Activity and Food Programme (HAF) to all areas in England, so that summer holiday support is available to all children in receipt of Free School Meals.
Increase the value of Healthy Start vouchers to £4.25 per week and expand the scheme to every pregnant woman and to all households with children under four years where a parent or guardian is in receipt of Universal Credit or equivalent benefits.
In other news ...
Such good news! Government has positively responded to two of our three asks from the National Food Strategy and announced nearly £400m support for families and their children during the school holidays and a boost to Healthy Start.
With 30 campaign partners we've sent another letter to the Department for Education urging them to step up and not leave charities, restaurants and concerned citizens to fill the hunger gap this Christmas.