Mayor announces junk food ad ban across Tfl network
In case you missed it on Friday night, The Mayor of London has announced that from February 2019, all junk food advertising on TfL will be gone. Three cheers for The Mayor!
The decision follows a public consultation launched in May which found overwhelming support from Londoners for a ban, covering all adverts for food and non-alcoholic drinks high in fat, salt and / or sugar and considered “less healthy” under Public Health England guidelines. Examples of products that would not be accepted are sugary drinks, cheeseburgers, chocolate bars and salted nuts, while unsalted nuts, raisins and sugar free drinks would be accepted.
The Mayor's bold announcement has come at a crucial time as almost 40% of 10 and 11 year olds in London are considered overweight or obese. Daily exposure to junk food adverts, whether on TV, on the internet, or via outdoor advertising, has been shown to increase the risk of young people consuming these foods and of becoming overweight or obese.
With 30 million journeys made every day on TfL’s network, its advertising sites offer a key opportunity to promote good food and a healthy lifestyle to both children and their family members or carers. The Mayor is supporting work to encourage healthy eating, including the ‘Veg Power’ campaign, led by the Food Foundation and backed by chefs and campaigners Jamie Oliver and Hugh Fearnley-Whittingstall.
Read the full press release here.
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