Mascots Anonymous

8 October 2021

What happens when junk food mascots come to terms with the damage they’ve done?

Our friends at BiteBack have created a video exposing the dark side of the food industry, with a humorous touch. Using typical children’s food marketing mascots such as a cartoon animal and a superhero, the video takes real facts and dresses them up in a drama about a help group.

Previous work from BiteBack has demonstrated the shocking extent of junk food advertising aimed at children. It is time big businesses are honest about their food. Many are exploiting loopholes in laws controlling how food is promoted, at the expense of our children’s health. 

The BiteBack team is currently working on new research to expose the most manipulative food brands, which pretend to be healthy while full of sugar, salt or fat. For now, please enjoy the short film here and share it with your networks.

In other news ...

Plate of vegetables and pasta

Serving Better: Helping Local Authorities Buy More Sustainable Food

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Along with fellow organisations in the Eating Better Alliance, we have put together new guidance for local authorities on sustainable and healthy food procurement.

Don't Hide What's Inside poster. Text reads: "Bite Back Reveals: How big business tricks us into thinking food is healthy - when it's really not"

Don’t Hide What’s Inside

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A picture of various foodstuffs

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