Eat them to defeat them

28 January 2019

VegPower and ITV have unveiled their radical new ad that aims to encourage kids to eat more veg.

Taking a significantly different approach in strategy, the Eat Them To Defeat Them campaign, has deliberately left out any talk of the health benefits of greens or the importance of getting your five-a-day. Instead it pits vegetables as an enemy that adults have been trying to keep at bay for years. And the only way that the veg can be defeated is by kids eating them!

It was also fantastic to see the 60-sec ad shown during televisions first 'vegetable-only ad break' during The Voice. 

Watch the ad and read more about the campaign here.

 

In other news ...

Childhood Obesity Plan Chapter 3?

25 July 2019

Those with eagle eyes may have spotted chapter 3 of the Childhood Obesity Plan tucked away on page 28 of the Government's new green paper on health.

Charity Times Awards 2019 Shortlisted Logo

FRESH ENTERPRISE HAS BEEN SHORTLISTED FOR AN AWARD

23 July 2019

We have been shortlisted to win a 2019 Charity Times Award for Corporate Community Local Involvement!

Soil Association Logo from website

OUT TO LUNCH LEAGUE TABLE REVEALED

25 July 2019

Our friends at Soil Association sent out an army of ‘secret diner’ families to try kid's menus in popular supermarket café’s and restaurant chains