BiteBack 2030 has launched its new #DontHideWhatsInside Campaign
The campaign targets food companies that make it very difficult for consumers to understand what has gone into food by using misleading labels and confusing nutrition information.
You can get involved! Taking part in the campaign is simple and will help keep up the pressure for more accurate food labelling:
- Step 1 - take a photo of a misleading label
- Step 2 - post the picture to Instagram Stories, including the hashtag #DontHideWhatsInside, and tag @BiteBack2030
The Bite Back youth board will vote on the submissions, and will crown the UK’s most misleading label!
In other news ...
Over the last two weeks of the summer holidays, we're proud to have been able to provide stimulating food and outdoor activities for children at Willow Tree primary school.
New data reveals 14% of UK families with children have experienced food insecurity in the past six months
We have submitted our response to the House of Commons’ Environment, Food and Rural Affairs Committee Inquiry into Public Sector Procurement of Food.