#DONTHIDEWHATSINSIDE Campaign

27 January 2020

BiteBack 2030 has launched its new #DontHideWhatsInside Campaign

The campaign targets food companies that make it very difficult for consumers to understand what has gone into food by using misleading labels and confusing nutrition information.

You can get involved! Taking part in the campaign is simple and will help keep up the pressure for more accurate food labelling:

  • Step 1 - take a photo of a misleading label 
  • Step 2 - post the picture to Instagram Stories, including the hashtag #DontHideWhatsInside, and tag @BiteBack2030

 

The Bite Back youth board will vote on the submissions, and will crown the UK’s most misleading label!

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