BiteBack 2030 has launched its new #DontHideWhatsInside Campaign
The campaign targets food companies that make it very difficult for consumers to understand what has gone into food by using misleading labels and confusing nutrition information.
You can get involved! Taking part in the campaign is simple and will help keep up the pressure for more accurate food labelling:
- Step 1 - take a photo of a misleading label
- Step 2 - post the picture to Instagram Stories, including the hashtag #DontHideWhatsInside, and tag @BiteBack2030
The Bite Back youth board will vote on the submissions, and will crown the UK’s most misleading label!
In other news ...
We welcome the government's new obesity strategy which sweeps up many of the actions outstanding from the various chapters of the Childhood Obesity Plan.
The National Food Strategy Part One is here and it contains some exciting recommendations to help children access healthy food.