Children’s breakfast cereals still shockingly high in sugar

26 February 2019

A new survey by Action on Sugar has revealed that many cereals with packaging that may appeal to children still contain 'unacceptable' amounts of sugar and salt with supermarkets' own-brand products being worst offenders.

Despite PHE's Sugar Reduction Programme target for manufacturers to reduce sugar in cereals by 20% by 2020, half of the products surveyed still received a red label for their high sugar content.

The research showed that many cereals can provide children with a third of their daily sugar allowance in a single bowl before they even leave for school in the morning.

Shockingly, only two cereals out of the 77 in the survey were deemed to have healthy levels of sugar and salt. 

Action on Sugar and Action on Salt are calling for a ban on packaging that may appeal to children for unhealthy cereal products.

Read the full press release here


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