Campaigners call for a ban on using cartoon animations on packaging

5 June 2019

Action on Sugar, is calling for a ban on cartoon animations being used on packaging to market unhealthy food to children.

Action on Sugar, with Action on Salt and Children’s Food Campaign, conducted one of the biggest surveys of its kind looking at over 520 food products marketed to children in the UK.  Half of the products were so unhealthy that they couldn’t be advertised on children’s TV programmes. They also found that half of the food and drink products using cartoon animations on pack are shockingly high in fat, saturated fat, sugar and/or salt.

The campaign partners argue that the manufacturers are deliberately manipulating children and their parents into thinking the food they are buying is good for them. The images are mainly being used on cakes and chocolates and some of the worst offenders are using characters that are very familiar to children:

  • Paw Patrol Milk Chocolate Coins contained 60% sugar
  • Peppa Pig Candy Bites 99% sugar
  • Dr. Moo Quick Milk Magic Sipper Strawberry contained the most sugar – a whopping 94.0g/100g


Action on Sugar, Action on Salt and Children’s Food Campaign are now calling on government to ban cartoon animations on-pack that market unhealthy products to children, and to mandate ‘traffic light’ nutrition labeling to help consumers make informed choices.


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