Breaking down the challenge of inner-city childhood obesity
We’re proud to be working with Guy’s and St Thomas’ Charity on a two year programme to tackle childhood obesity.
You can read about our Healthy Zones programme here.
Too often simple willpower is offered as the solution to childhood obesity; eat less exercise more. But Guy’s and St Thomas’ Charity sees childhood obesity as a normal response to an abnormal environment. A report produced with The Behavioural Insights Team explores this concept further and you can learn more about the approach of Guy’s and St Thomas’ Charity from the short animation below.
In a nutshell it shows us that childhood obesity is a complex issue that will take time to crack but the important thing to do is get started and keep going. Together we can create an environment where "the healthy thing to do, is the easy thing to do".
In other news ...
In case you missed it over half term, the Health Select Committee has published its latest report on Childhood Obesity, aptly named "Time for Action".
While we’re waiting for government to publish chapter two of its Childhood Obesity Plan (see Latest News 5 June) we’ve been watching the Twitterverse to gauge public opinion …