BITE BACK 2030 OPEN LETTER TO INFLUENCERS
They are hoping to encourage young people to add their names to the open letter to get the message out to influencers to take junk food out of the spotlight.
The influencer marketing sector is thought to be worth $10bn, with food being the second most active industry. Gigi Hadid famously posted an Instagram post sponsored by McDonalds which received almost 2.5 million likes. Studies have shown that children eat 25% more sugary snacks when exposed to influencers promoting these types of foods. The Youth Board are therefore asking influencers to STOP posting ads for fast food online and use their influence to have a positive impact on thousands of young people by promoting healthier options.
Dr Alex George, who has a following of 1.3m on Instagram, is backing the Bite Back 2030 campaign and agrees that the message is wrong. It's time for all young people to stand up and bite back. The food industry needs to change to give every child equal opportunity to be healthy. #biteback2030
In other news ...
Bite Back 2030 is on a mission to achieve a world where every young person has the opportunity to be healthy and this youth-led movement aims to halve childhood obesity in the UK by 2030.
In June this year Michael Gove, then Secretary of State for Defra, commissioned Henry Dimbleby to conduct an independent review to help the government create the first National Food Strategy in 75 years.