Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
In case you missed it over half term, the Health Select Committee has published its latest report on Childhood Obesity, aptly named "Time for Action".
We've been getting creative with Veg Power, contributing ideas to get children growing and eating more veg.
While we’re waiting for government to publish chapter two of its Childhood Obesity Plan (see Latest News 5 June) we’ve been watching the Twitterverse to gauge public opinion …