School Food Matters has joined others in signing a letter to the Prime Minister, encouraging him to end unhealthy food and drink adverts online.
Along with over 90 charities, campaigners, experts, health and children’s organisations, we have written to the PM, urging him to continue with plans to ban online adverts for unhealthy junk food. The letter, dated 1 April, is certainly no April Fools, and comes in response to reports that the Government may row back on their plans.
Back in 2019, the Obesity Health Alliance (OHA) published a report on the advertising of foods high in fat, salt and/or sugar (HFSS). It recommended banning online and television adverts for HFSS foods before 9pm.
Signatories – including chef Jamie Oliver, TV doctor Chris van Tulleken, Cancer Research UK and the Royal College of Physicians – remind the PM that ‘now is the time for ambitious, world-leading policies that put health first and are not weakened by vested interests.’
The letter asks the Prime Minister to meet with the OHA so that young people can show him how much advertising they are subjected to, and to discuss ways to work together.
This is part of our Food policy work.
We believe that school food should be a consistent and non-partisan priority for government. We use our real-world experience of working in schools to strengthen our campaigns on children’s health, access to nutritious school meals and food education.