- We will improve our ability to influence policy by growing the profile of School Food Matters with existing supporters
- We will target new audiences to raise awareness of our activities in schools and our campaigns
- We will use evidence of the impact of our work to grow our profile in the media, online, in print and on social channels
- Collect data: Build a library of quantitative and qualitative data to measure the effect of our work in schools
- Build advocacy: Make current and new supporters aware of School Food Matters campaigns
- Raise awareness: Use social media, press coverage and personal communication to build awareness and substantiate our stories

- With a larger team, broader skills and a wider network, we will deliver more projects in schools in new areas of London and outside the capital
- Focus on new regions: Offer our programmes to 25 schools outside London to establish a network in five new regions
- New partners: Secure support of new partners to deliver new projects in the regions
- Existing projects: Use the tried and tested programmes established in London schools to extend delivery beyond the capital

- A broader mix of funders will reduce our reliance on a few major sources of income. A more resilient funding model will allow us to realise our ambition to reach more schools, deliver more projects and campaign more effectively for changes in policy
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Sources: A funding mix split across corporate partners, trusts and foundations, donations and fund-raising events
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Events: Use our 15th birthday in 2022 as an opportunity for a large fundraising event, to raise money and attract new supporters
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Build relationships: We will look to new and existing funders to secure multi-year grants to give us greater income stability

- We will grow and strengthen our core team so that we have the skills needed to deliver our ambition. To achieve this, we will create new roles and invest in training
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Skills: We will recruit a Communications Manager, an Evaluation Manager and an Office Manager to bring additional skills and expertise to our core team
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Core team: A larger core team will be able to support operations outside London
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Embrace technology: We use technology to improve our project delivery and allow us to deliver projects more efficiently

- We will work with new partners to deliver projects in schools. We will use our hands-on experience of working in schools to inform and strengthen our campaigns to influence government policy. We will work more closely with partner organisations to increase our collective influence on policymaking
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Relationships: Actively build relationships with new organisations to work alongside School Food Matters on project delivery and on campaigns
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Network: Compile a database of target organisations to work with that are active in Food Education, Food Policy and Food Provision. Consider when we are best placed to lead and when to support at a local and national level
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Approach: Coordinate the network to deliver a more powerful voice and greater influence on Food Education, Food Policy and Food Provision
